“We work together with the club to make sure that whatever we do, it’s very much with the roots and the origins, the core ingredients of Juventus, but we want to be progressive. “The history of the club and the supporters are very important to us,” Turner explained. And while some might cry heresy or “Against Modern Football,” the design process was focused on making sure the kit stayed quintessentially Juventus. The Old Lady herself wanted this change, perhaps not surprisingly, given the dramatic change in Juventus’ crest to a new “visual identity” in 2017. “That’s great when it comes from the club, because it gives us so much material to work with.” “(Juventus) see themselves, obviously, as a global club, not just an Italian club, and they’re looking to be one of those major global players that drives the industry forward,” said Turner. So why change one of the most foolproof designs in the world of soccer? The black and white stripes are so beloved, so iconic, that changing them to such a degree seems irresponsible.Īs it turns out, Juventus themselves were the ones eager to mix things up. referee story… that never came into the conversations, and something which has been created by someone online, somewhere,” Turner told The Athletic, with an air of finality. Not so says Inigo Turner, Adidas’ director of design. Juventus shirts supposedly did not sell well in America due to their similarity to referee attire, and the redesign was a cynical money-grab-an effort to bend over backwards for a rich foreign market. One answer was surfaced by Football Italia : America and its black-and-white striped referee jerseys were to blame. It’s a drastic break from tradition for one of the most traditional clubs in the world, prompting questions of why and how this happened. And those stripes remained in one form or another, for more than a century, right up until last month, with the introduction of this split black-and-white kit. Then, in 1903, the first iteration of a primary shirt with black and white vertical stripes appeared (inspired by English player Gordon Thomas Savage and Notts County ). In 1899, along with a change of name to Football Club Juventus, they played with a pink primary shirt for a few years. In 1897, when the club was founded as Sport Club Juventus, they played in a white shirt, with black shorts and socks. Those stripes have been a core part of Juventus’ identity almost since the club’s inception. Juventus is part of that group, and always has been with the simple-yet-striking black and white stripes. You know exactly who the person wearing it supports. Sports jerseys are like a beacon: the best ones are instantly recognizable. Semplicemente, la BBC □ #W8NDERFUL /RecPpOCJaF For the 2019-20 season, Barcelona has one of those shirts, as they move from their famous blue and red stripes to… checkers ? But Juventus has another. They bash Eighties nostalgia, tell a feminist fairy tale and even quiet down for a couple sensitive love songs – needed breaks from music so intense you wonder how they can contain its explosiveness.Every now and then, however, a shirt design comes along that forces conversation, either by its popularity or its controversy amongst fans. Sleater-Kinney had already mastered bracing post-punk on 1997's Dig Me Out, but here they slowed their torrid roll a little, giving Corine Tucker and Carrie Brownstein's guitars more room to move as they jacked the distortion way into the red and Janet Weiss re-imagined John Bonham as a dance-rock warlord. But none were as inventive – or as heavy – as the Portland riot-grrrl trio. Tons of 2000s bands made it their business to square Nineties indie-rock and Seventies metal.
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